Grove Group and the Force.com Advantage

What matters in the cloud is not the shift from on-premise computing to on-demand computing per se: anyone can and many do already understand it, embrace it and profit from it. The key thing in the cloud today is this: how to fundamentally shift design and development of cloud apps and social Web from technologists to business users and consumers.

That's what we do at Grove Group: deliver more for less, in the cloud, thanks to empowering business users and consumers in the creation and use of cloud apps and the social Web. Think of us as freedom fighters or liberators in the cloud.

Question: So, how is it done? Answer: Clicks + Code.

This means enabling more business users and consumers to create and update cloud apps and websites with the Click of a mouse, resulting in less Code required to be written by software developers or HTML-oriented Web designers. Result = 5x+ ROI.

The Force.com cloud computing platform is the foundation for over 2 million subscribers and 100,000+ organisations to the flagship Salesforce CRM social app. As the underlying business logic for Salesforce CRM, Force.com becomes a powerful IT infrastructure for Grove Group to design and deliver new social apps that solve compelling business problems for customers. With Force.com as the enabling technology, our work centres on two key things for our customers:

1. Going 5x Faster in App Development
2. Monetising Non-Linear Revenues